Archive: February 2002

At a recent meeting of the PRSA National Capital Chapter, Steve Eldridge, “sprawl and crawl” (transportation) reporter for WTOP radio, advised communicators against giving exclusives. “I would suggest avoiding exclusives,” Eldridge said. “When an event… Continued

Don’t miss your chance to nominate your most valued young colleague! Deadline for nominations for PR NEWS’ annual 15 to Watch list is March 11. We honor the 15 young players (35 and under) who… Continued

Communica-tions consultants will be enjoying the charms of the fatherland in 2003 when they attend the International Communications Consultancy Organisation’s 2003 conference. The Berlin meeting is the third biennial meeting for ICCO, with national associations… Continued

How can employee relations have an impact on ROI? An enthusiastic workforce is a productive workforce. IABC and Aon Consulting will present a conference on “Energizing Your Workforce through Effective Communication,” March 21-22 in Washington,… Continued

DWJ Television offers lessons in broadcast communications – from the traditional (VNRs, SMTs and PSAs) to the latest in high-tech PR (Webcasting, audio and video streaming, and eVNRs) – at “Old Dogs & New Tricks:… Continued

Biz360 adds video monitoring to its Market360 tool, allowing users to monitor broadcast content along with print and Web media. The new addition is the result of a partnership with multivision inc., a video monitoring… Continued

Hill and Knowlton partners with the Spectrum Group in Washington, D.C. to offer clients better business-to-government resources. The Spectrum Group has an extensive network of former U.S. government and military experts who offer insight on… Continued

These days “measurement” has become a buzzword as communications professionals struggle to find ways to measure their contribution to the bottom line and their value to the organization. Join PR NEWS on March 5 as… Continued

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Everyone knows you wait until a new product hits retail before conducting a major launch campaign. And the fashion-conscious among us also know one never wears white after Labor Day. Procter & Gamble and Manning,… Continued