Archive: February 2002

Other important findings from the Council of PR Firms’ survey of Fortune 1,000 leaders: Poor Gore. Vice President Cheney and Secretary of State Powell would be the best CEOs (with each garnering 23 percent of… Continued

Kathy Cripps officially joined the Council of PR Firms as president this month, replacing Jack Bergen, who left to join Siemens USA (PRN, Dec. 10, 2001). She recently spoke with PR NEWS about her plans… Continued

Part One of a Two-Part Series on Media Analytics No one questions that perception matters. No one doubts that good press has a positive impact on the corporate bottom-line. Problem is, no one agrees on… Continued

March 5 1:30-3:00pm EST “Quantifying Your Contributions: Measuring the Impact of PR on Your Bottom Line” A Webinar presented by PR NEWS Register at http://www.prandmarketing.com

Don’t miss your chance to nominate your most valued young colleague! Deadline for nominations for PR NEWS’ annual “15 to Watch” list is March 11. We honor the 15 young players (35 and under) who… Continued

Your press release has gone through all its drafts and you’ve finally received approval from all the necessary parties. But is it really ready to hit the wires? Mitchell Friedman, of Mitchell Friedman Communications, offers… Continued

Biz360 is integrating MediaMap’s media data, including journalist and publication profiles, into its Market360 tool. Execs from Biz360 and MediaMap say the partnership will allow users to better track relationships with journalists as well as… Continued

Secretary of State Colin Powell was ranked the most credible public figure (91 percent) over President Bush (86 percent) and Rudy Giuliani (87 percent) according to a recent survey in the March issue of Business… Continued

Enter the CEO Navigator, a new research tool from Burson-Marsteller designed to offer guidance to chief execs on how to communicate with vital stakeholder audiences. B-M’s research shows 48 percent of a corporation’s reputation is… Continued

Choosing the best trade events for your executives and announcements can be a tough job. PR NEWS and Catchpole Corp. are making it a little easier with a new feature on PRandMarketing.com. Go to our… Continued