Archive: November 2000

Though often invisible and misunderstood, mental disorders are in fact a widespread phenomenon in society. The opportunity for treating patients is enormous, but so are the marketing and PR challenges in the field. One of… Continued

What’s the role of the PR team in creating Texas Instruments’ quarterly, worldwide satellite broadcasts? Lisa Byrd, manager of worldwide internal communications, acts as producer, meeting with CEO Tom Engibous and other execs anywhere from… Continued

Modern Physician 740 N. Rush St. Chicago, IL 60611 312/649-5200 http://www.modernphysician.com The monthly – and soon to be biweekly – title Modern Physician provides-up-to-date news and information on staffing, legal, labor, regulatory, socioeconomic and financial… Continued

PR, being the creative industry it is, has its fair share of clever job titles these days. We loved this announcement: Christina Lopak has been hired as a “talent recruitment alchemist” by the headhunter firm… Continued

Ronald Fink shifts from senior editor to deputy editor at CFO, covering corporate finance and financial management. Fax: 617/951-4090…David Armstrong, Monte Burke, Jonathan Fahey and Ian Zack join Forbes as general assignment reporters. Their emails… Continued

Dinner Club. For the first time in 14 years, the New York Times Magazine launches a new “Part 2” magazine. Style & Entertaining, edited by haute- living aficionado William Norwich, is a biannual special that… Continued

On Track. Adding horsepower to the custom publishing genre, Amtrak introduces Arrive, a bimonthly to be distributed on board its regular and high-speed rails in the Northeast. Modeled after the in-flight category, Arrive caters to… Continued

IABC launches the prototype for TalkingBusinessNow.com, a portal the organization plans to beef up into “the world’s most comprehensive collection” of archived communication research and industry resources in subject areas such as reputation management, technology,… Continued

Attendees who had yet to drink their coffee nevertheless received a shot in the arm during a presentation by futurist Watts Wacker at PRSA’s recent Public Relations World Congress in Chicago. Reminding us that the… Continued

Imagine you’re a homebuilder hoping to win the confidence (and pocketbooks) of house hunters on the market. Would you show them your extensive collection of hammers and circular saws…or take them on a tour of… Continued