What's the role of the PR team in creating Texas Instruments' quarterly, worldwide satellite broadcasts? Lisa Byrd, manager of worldwide internal communications, acts as
producer, meeting with CEO Tom Engibous and other execs anywhere from a week to a day before each broadcast to outline the topics to be covered. While Byrd manages all aspects of
the broadcast, she stresses that content development is "a cross-functional team effort" based on input from various divisions in the company. TI's communications department
houses a six- person "TITV" group that handles not only quarterly satellite feeds, but also other video initiatives. Some technical duties are outsourced (e.g., to freelance
cameramen), "but they work with us so much that they feel like TI-ers," Byrd says.
Texas TV
