Hotline

On Track. Adding horsepower to the custom publishing genre, Amtrak introduces Arrive, a bimonthly to be distributed on board its regular and high-speed rails in
the Northeast. Modeled after the in-flight category, Arrive caters to an affluent business audience, featuring high-tech gadgets, health and beauty aids, and "Fast
Trackers" - a department that profiles "people you don't know, but should." New departments planned for January include "$100K Plus," a luxury section exploring things you can
buy for a hundred grand, and "Down Time," which will highlight what people do when they're not working. The magazine, published by Amtrak agency-of-record Z Communications in
Arlington, Va., also includes syndicated content such as yucks from Dave Barry and financial advice from Kiplinger's Personal Finance magazine. Announcement of a new
editor is pending. In the meantime, pitch story ideas to Z CEO Rise Birnbaum at 703/358-0012, or email arrive@zpr.com.