Archive: November 2000

Web Portals Weighed As An Effective Marketing Tool

November 23rd, 2000 by

After initially viewing Web sites only as online brochures, many PR and marketing departments at healthcare organizations are viewing the Web as an effective way to be more proactive in sending out messages to market… Continued

Media Moves

November 23rd, 2000 by

BioPharm Ben Rudolph, contributing editor for Biopharm, writes a new monthly column for BioPharmaWeb, a British biotech Web site. The untitled column covers issues relevant to the American and European biotech communities. E-mail at brudolph@aptagen.com… Continued

The NewsMonitor

November 23rd, 2000 by

People Moves Mark Chataway leaves chairman seat at Interscience Europe, a unit of Bcom3, to join Edelman Worldwide as chair, Europe, Edelman Health. Joan Wainwright leaves the U.S. Social Security Administration to join Merck &… Continued

Online PR Survey: Respond & Win! Deadline Extended!

November 23rd, 2000 by

Please take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR’s StrategyOne market research division. Your responses will be held in the strictest confidence. Results will be… Continued

Strategic Online Communications Seminar

November 23rd, 2000 by

Dear Healthcare PR & Marketing News Reader, On December 4-5, our sister publication PR NEWS will be hosting a special event designed for PR professionals who want to maximize the Web as a PR tool.… Continued

Questions To Ask During Clinical Trials

November 23rd, 2000 by

When a drug firm embarks on Phase I and II clinical trials, ready or not, public relations professionals and their clients march into a field of communications challenges. Marketers quickly realize that managing perceptions about… Continued

CaseStudy: In-House Program Is Shot in The Arm for Hospital’s New ER

November 23rd, 2000 by

Funding constraints may limit the amount of money that can be spent on traditional types of marketing, such as advertising and brochures. That’s when hospital PR and marketing teams need to get creative. One Florida… Continued

Providers Increase Focus On Managing the Customer Relationship

November 23rd, 2000 by

With the ascendancy of the consumer empowered by choice in healthcare, customer relationship management (CRM) is beginning to play at healthcare delivery organizations. The combined impact of increased enrollment in deeply discounted managed care plans,… Continued

Tuning Up Your Broadcast Media Pitches

November 23rd, 2000 by

Your medical news could save lives – provided it gets past the most stringent gatekeepers. And we don’t mean HMOs. We’re talking about TV and radio talk show producers. Decision makers from “Newshour with Jim… Continued

This Just In…

November 20th, 2000 by

Cathy Lugbauer, EVP at Weber-Shandwick, becomes chairman of the Council of PR Firms, replacing Ketchum chairman/partner David Drobis. Fleishman-Hillard CEO John Graham is named Council vice chairman/chair-elect. Publicis Groupe SA completes its acquisition Nelson Communications,… Continued