A Whacked Forecast? Or a Glimpse Into the Future of Communication?

Attendees who had yet to drink their coffee nevertheless received a shot in the arm during a presentation by futurist Watts Wacker at PRSA's recent Public Relations World
Congress in Chicago. Reminding us that the universe doesn't always revolve around PR, Wacker painted a broader picture of how he sees global culture and human
communication evolving in the not-so-distant future.