Archive: May 2000

Technology reporter Mylene Mangalindan leaves Bloomberg to join the San Francisco bureau of the Wall Street Journal. 415/912-2980…Dennis Kneale moves from executive editor to managing editor at Forbes. Contact the main offices at 62 Fifth… Continued

Pure as Print? E*Trade joins the conga line of dotcoms making forays into print in an effort to build brand loyalty offline among customers. E*Trade: The Magazine – a quarterly featuring practical advice on budgeting,… Continued

Straight From the Source’s Mouth. Looking to make a pitch reporters can’t resist? Give them direct access to your most loyal customers…or readers. Earlier this month, Seventeen magazine scored ink outside its own pages when… Continued

Will Lucky Charm Readers? Condé Nast is hoping to hit the jackpot with the launch of Lucky, a magazine that fuels the addictions of shopaholics by rose-coloring spending as a popular social activity and art… Continued

Another agency behemoth: BSMG Worldwide (part of True North) acquires GJW, a UK-based public affairs firm, creating Britain’s seventh largest PR firm. Tobacco takes a hit. A study conducted by the American Cancer Society, Campaign… Continued

So much for the separation of church and state – and by that, we mean the dividing lines that once distinguished advertising from PR. Branding in the Internet age is like fusion cooking. The more… Continued

World’s Greatest Job Set your own hours High tea at 4, cocktails at 5 Unlimited vacations No billable requirements Set your own salary Free use of company jet Free annual car of choice (up to… Continued

What’s in a name? Big-time brand power, according to Greenfield Online, an Internet market research company. Greenfield recently released a study of dotcom names that define brand power as brand familiarity, the brand’s ability to… Continued

Would you rank dealing with print production problems in the same league with having a root canal? Joe La Valla, president of graphics communications company FoxIntegrity Graphics, has put together a list of tips designed… Continued

“Extreme” is officially in the running for this year’s most overused adjective. A telephone survey of 1,000 adults sponsored by Burger King shows Howard Stern is the most extreme personality (duh), heli-skiing is the most… Continued