Technology reporter Mylene Mangalindan leaves Bloomberg to join the San Francisco bureau of the Wall Street Journal. 415/912-2980…Dennis Kneale moves from executive editor to managing editor at Forbes. Contact the main offices at 62 Fifth… Continued
Archive: May 2000
Media Strategy
May 22nd, 2000 by PRNEWSStraight From the Source’s Mouth. Looking to make a pitch reporters can’t resist? Give them direct access to your most loyal customers…or readers. Earlier this month, Seventeen magazine scored ink outside its own pages when… Continued
This Just In…
May 22nd, 2000 by PRNEWSAnother agency behemoth: BSMG Worldwide (part of True North) acquires GJW, a UK-based public affairs firm, creating Britain’s seventh largest PR firm. Tobacco takes a hit. A study conducted by the American Cancer Society, Campaign… Continued
Advertising and PR Ditch Fiefdoms and Converge Under Brand Umbrella
May 22nd, 2000 by PRNEWSSo much for the separation of church and state – and by that, we mean the dividing lines that once distinguished advertising from PR. Branding in the Internet age is like fusion cooking. The more… Continued
JobTracker
May 22nd, 2000 by PRNEWSWorld’s Greatest Job Set your own hours High tea at 4, cocktails at 5 Unlimited vacations No billable requirements Set your own salary Free use of company jet Free annual car of choice (up to… Continued
Avoiding Graphic Gaffes
May 22nd, 2000 by PRNEWSWould you rank dealing with print production problems in the same league with having a root canal? Joe La Valla, president of graphics communications company FoxIntegrity Graphics, has put together a list of tips designed… Continued
X-Treme America
May 22nd, 2000 by PRNEWS“Extreme” is officially in the running for this year’s most overused adjective. A telephone survey of 1,000 adults sponsored by Burger King shows Howard Stern is the most extreme personality (duh), heli-skiing is the most… Continued