Archive: May 2000

New Features

May 29th, 2000 by

Brand Mileage. Motor Trend en espanol hits newsstands this month in the U.S. and 19 other countries, featuring news and tips for auto enthusiasts. The new title, a joint venture of Ideas Publishing Group and… Continued

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May 29th, 2000 by

Eventually newspapers will learn that internal jokes don’t often stay internal. The Seattle Times apologized last week for running a “Deaths and Funerals” headline over an advertisement for Alaska Airlines, which has been in the… Continued

Brand Benchmarks

May 29th, 2000 by

Are you measuring the effect your PR efforts are having on your corporation’s brand reputation? If so, there’s a way to take the process a step further and draw a correlation to stock performance. America’s… Continued

This Just In…

May 29th, 2000 by

Ketchum head David Drobis turns over CEO duties to the agency’s president, Raymond Kotcher, but will stay on as chairman. Kotcher’s focus will be strategy, while Drobis will maintain oversight of client relationships and acquisitions.… Continued

Hotline

May 29th, 2000 by

Physician, Purge Thyself. DrKoop.com has laid off roughly 35% of its staff since April 2000 in light of auditors’ warnings that the venture’s shrinking cash supply could be bad for its health. Specific editorial changes… Continued

On the Record

May 29th, 2000 by

Food for Thought. Food media outlets come in 101 flavors, and the editors who shape them have different tastes. Pitch a bland story and you’re likely to end up in the garbage with yesterday’s special.… Continued

Media Strategy

May 29th, 2000 by

The Gift of Ink. Never underestimate the press’ love for goofy research. WishClick.com, an online gift guide and shopping destination, scored major media mileage on Mother’s Day with results from an online poll that asked… Continued

Media Moves

May 29th, 2000 by

Dirk Smille joins Forbes as a reporter covering the media business. dsmille0forbes.com…Mylene Mangalindan leaves Bloomberg News to join the Wall Street Journal as a reporter covering the Internet. mylene.mangalindan@wsj.com. 415/765-6114…Tom Nawrocki vacates senior editor post… Continued

Media Insight: American City Business Journals

May 29th, 2000 by

120 West Morehead St. Charlotte, NC 28202 704/973-1000 Covering the country’s business one city at a time, American City Business Journals take an in-depth look at 41 U.S. cities, serving more than 3 million readers… Continued

Measuring Corporate Reputation Puts PR on Management’s A-List

May 29th, 2000 by

Corporate reputation management has become a buzz phrase for the PR industry, spawning a whole new category of measurement. According to a Hill & Knowlton/Chief Executive Magazine survey, 96% of CEOs believe their company’s reputation… Continued