Archive: May 2000

120 West Morehead St. Charlotte, NC 28202 704/973-1000 Covering the country’s business one city at a time, American City Business Journals take an in-depth look at 41 U.S. cities, serving more than 3 million readers… Continued

Dirk Smille joins Forbes as a reporter covering the media business. dsmille0forbes.com…Mylene Mangalindan leaves Bloomberg News to join the Wall Street Journal as a reporter covering the Internet. [email protected]. 415/765-6114…Tom Nawrocki vacates senior editor post… Continued

The Gift of Ink. Never underestimate the press’ love for goofy research. WishClick.com, an online gift guide and shopping destination, scored major media mileage on Mother’s Day with results from an online poll that asked… Continued

Food for Thought. Food media outlets come in 101 flavors, and the editors who shape them have different tastes. Pitch a bland story and you’re likely to end up in the garbage with yesterday’s special.… Continued

Brand Mileage. Motor Trend en espanol hits newsstands this month in the U.S. and 19 other countries, featuring news and tips for auto enthusiasts. The new title, a joint venture of Ideas Publishing Group and… Continued

Physician, Purge Thyself. DrKoop.com has laid off roughly 35% of its staff since April 2000 in light of auditors’ warnings that the venture’s shrinking cash supply could be bad for its health. Specific editorial changes… Continued

Ketchum head David Drobis turns over CEO duties to the agency’s president, Raymond Kotcher, but will stay on as chairman. Kotcher’s focus will be strategy, while Drobis will maintain oversight of client relationships and acquisitions.… Continued

Are you measuring the effect your PR efforts are having on your corporation’s brand reputation? If so, there’s a way to take the process a step further and draw a correlation to stock performance. America’s… Continued

Eventually newspapers will learn that internal jokes don’t often stay internal. The Seattle Times apologized last week for running a “Deaths and Funerals” headline over an advertisement for Alaska Airlines, which has been in the… Continued

Retention nightmares may be keeping executives up at night, but “employee satisfaction” is no longer the metric used in gauging the effectiveness of internal communications. Today’s internal surveys are more often designed to gauge employees’… Continued