Archive: May 2000

United Airlines names Middleberg + Associates its PR agency for e-commerce initiatives. Weber Public Relations takes on Latin American PR for United … Pre-Cell Solutions, a cellular technology and telephone service provider selects Hill and… Continued

Old line brands may seem geriatric compared to the latest round of dotcoms, but they win the reputation war online, according to the “Cyberbranding 2000 Study” conducted by the Kansas City-based consultancy BrandForward, Inc. The… Continued

Every public relations firm executive dreads the knock on the office door by the valued employee with the news that she has decided “to leave to accept another opportunity.” And every client greets with skepticism… Continued

The Case Last fall’s frantic online shopping season, coupled with the new-millennium hype around Y2K, offered timely opportunities for a home furnishing etailer to create a national buzz about its floor-to-ceiling product offerings. But to… Continued

Bob Shenkein, APR President & CEO Shenkein Denver, Co. 303/292-6655 [email protected] History Graduated from University of Virginia in 1966 and worked for Litton Industries. Received master’s degree in mass communications from University of Denver in… Continued

Stewardship over corporate mission statements is rarely, if ever, included in job descriptions for PR officers. But the savvy PR counselor will see a tired mission statement as an opportunity to leverage his or her… Continued

YOUR MONEY – investing, spending, managing and giving back. YOUR BUSINESS – exploring, starting and managing. YOUR CAREER – hunting, thriving and balancing. YOUR FAMILY – as a partner, as a daughter, as a mother… Continued

75 Ninth Ave New York, NY 10011 212/651-2000 http://www.ka-Ching.com By now, most everyone has heard of oxygen.com, the women’s Web site and network co-founded by Oprah Winfrey. Less well known, however, is ka-Ching.com, a sister… Continued

Reporter Beth Snyder Bulik leaves Advertising Age to join the New York bureau of Business 2.0, covering marketing. [email protected]…Lisa Levenson, telecom reporter at Bloomberg News, adds CLECs and Internet phone companies to her beat. [email protected].… Continued

Reality Bites. The average national television soundbite lasts 7.2 seconds. (The average soundbite in Washington, D.C., land of the political windbags, is 15-20 seconds, but that’s another story.) Want to get your corporate message on… Continued