Archive: May 2000

Corporate reputation management has become a buzz phrase for the PR industry, spawning a whole new category of measurement. According to a Hill & Knowlton/Chief Executive Magazine survey, 96% of CEOs believe their company’s reputation… Continued

Is the Internet all it’s cracked up to be, or could it be this year’s refrigerator magnet, just another marketing gimmick? The Internet certainly has a couple things in common with marketing gimmicks of the… Continued

In 1996, the culturally diverse community of Brockton, Mass., earned a ranking its flagship hospital was compelled to reverse. That year, the state department of health issued a report that found Brockton had the state’s… Continued

Women who suffer from osteoporosis fear losing their independence and regret not taking steps earlier to prevent or limit the disease, according to a recent National Osteoporosis Foundation Gallup poll. The poll shows how the… Continued

A report that sharply criticizes the federal government’s research efforts and public health strategies projects that the rate of asthma cases will double by 2020. New cases of asthma are increasing so rapidly that by… Continued

When it comes to delivering fatal news, doctors struggle with finding the right words. They procrastinate and often exaggerate how long a patient has to live, according to a survey by the University of Chicago.… Continued

When consumers change their health plans, choice is not the primary reason. What drives this switch is a change in job or in the type of plans an employer offers, according to a report by… Continued

USAToday.com Online sibling to Gannett’s USA Today. Hot topics: Seasonal content (just finished special feature for Osteoporosis month). Health Editor: John Riley, [email protected] CBSHealthWatch Founded as a consumer-oriented complement to Medscape, which caters to healthcare… Continued

Avoid Spamming Journalists with Canned Story Ideas The Web may have changed the speed of communication and the way consumers digest information, but it hasn’t homogenized the media landscape, particularly where online healthcare news is… Continued

Director, Communications & Public Relations Healthcare organization in the Chicagoland area has created a new opportunity for an individual with exceptional writing skills. The position is responsible for maintaining the quality of internal communication and… Continued