Archive: March 1999

ARRIVALS American Health: Bette Lagow, copy chief; Emma Segal, senior editor and Carolyn Whong, associate editor. Phone: 914/238-1000; fax:914/244-5656 The Harford Courant: Nancy Schoeffler, specialties editor. Phone: 860/241-6200; fax:860/241-3865 Healthcare Business: Ann Movalson, managing editor.… Continued

MAMM Magazine/Teenwire If you’re looking to reach niche audiences with common health interests, advocacy news outlets are an exciting PR option. Advocacy organizations offer well-respected communication channels to people who have specific health interests like… Continued

When the media inaccurately reports medical research results, the most effective damage control involves an immediate press conference with the researchers who conducted the original study. Last month, this strategy was key to the PR… Continued

While March Madness has made many men unusually clicker happy (and some women mad), it may be the time to start courting sports publications, TV and radio shows. Most have allotted more time and space… Continued

The Council of PR FIrms has segmented at its Web site, http://www.prfirms.org, surveys for the general public, PR practitioners and students. Respondents are being asked to choose the companies which they most admire, with a… Continued

If you want to pinpoint business strategies for the future, consider this in your planning: the next wave of MBAs says they will be almost as concerned with quality of management and social responsibility as… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued

60 percent of the nearly 3,000 respondents say their publications can be accessed online; Photos and camera-ready art, along with electronic images, are preferred. Slides are only preferred by about one in 10 editors; Newspapers,… Continued

Media relations and PR professionals need to pay close attention to Internet use by those in the newsgathering field because there isn’t a boilerplate communications formula on which you can rely. You’ll need to do… Continued

Gail Chalef, executive producer at CNN International, goes online at least twice a day to research stories with an international angle or to search for potential guests (she books about 20 a week). Regular cyber… Continued