Archive: March 1999

While the jury remains out on how damaging the millennium rollover will be, smart companies are still finding new ways to use Y2K to build their brands. Strategies vary, from crisis management firms that are… Continued

On The Radar Screen Firm Makes Real Imprint On Clients Boston-based Direct Results Group has taken branding to new heights by tattooing willing clients and employees with washable green, black, purple and blue company logos.… Continued

New Hires Burson-Marsteller, Washington, D.C., hires Amy Weiss as director in the public affairs practice effective May 3, 1999; Weiss announced her resignation as deputy assistant to the President and deputy press secretary at the… Continued

For me, one of the most difficult lessons to remember about online PR is that I have almost no control over how the audience sees my campaign materials. If you are producing materials for television,… Continued

Trusting a vendor is always a business risk. Yet two companies, one a new-sprung PR firm, the other its start-up client, each took on a larger-than-usual gamble when they decided to sign off on a… Continued

901 Mission St. San Francisco, CA 94103 Phone: 415/777-7100 Fax: 415/896-1107 If you thought the easy-going attitude of the West Coast might open up your pitching doors, think again. Unfortunately, all you might find with… Continued

Forbes Global Business & FinanceForbes Building 60 Fifth Avenue New York, N.Y. 10011 Forbes Global Business & Finance is a biweekly that runs about 96 pages. A fairly new pub, it launched in April 1998… Continued

March 23-25 "The Direct Marketing Association Catalog Essentials Seminar," DMA, New York, 212/790-1444. March 24 "Managing Web Content," IABC, New York (place to be determined), 800/776-4222. March 25-26 "Crossing the Borders: Collaboration & Competition Among… Continued

If you’re a public affairs or government relations specialist, we don’t have to tell you that getting Sen. Trent Lott (R-MS) on the phone could present the same challenge as getting The Washington Post to… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued