Archive: March 1999

March 19 "The Status of Women in the Arts (with a look at the influence of women in PR)," Women Executives in PR, Union League Club, New York, 203/226-4947. March 23 "How to Measure Reputation,… Continued

BM Announces 4.2 Percent Growth in Revenue over 1997 Touting revenue of $258.4 million for 1998, Burson-Marsteller attributes its 4.2 percent growth over 1997 to strong performance in its U.S. and Latin America operations. That’s… Continued

The media took its fair share of pot shots last year after a series of ethical debacles (think Mike Barnacle). But the media’s ethics report card on the business world metes out a less-than-favorable impression… Continued

It could easily be argued that when ITT Industries decided last year to brand itself anew, it deemed employee Lisa Miller just as important as President and CEO Travis Engen – a strategy that seems… Continued

The American Reporter http://www.americanreporter.com 1812 N. Ivar Ave., No. 5 North Hollywood, CA 90028 This site has both original content and editorial generated from the weekly newspaper. The American Reporter prides itself on being the… Continued

Maxim 1040 6th Ave., 23rd Floor, New York, N.Y. 10018 If you want to strike up a relationship with these editorial beefcakes, don’t try the phone – and don’t wait for them to call you,… Continued

Einstein’s theory says that for every action there is an equal and opposite reaction. But when it comes to the action the Y2K bug could have on your corporate reputation, your reaction better be a… Continued

A clear, concise and consistent PR message can alleviate the stinging sensation of being unprepared for the Y2K bug, according to a group of panelists at last Monday’s PR NEWS and APCO Associates’ "Strategic Communications… Continued