Media relations and PR professionals need to pay close attention to Internet use by those in the newsgathering field because there isn't a boilerplate communications formula on which you can rely. You'll need to do some independent research to find out which media outlets are Net dependent. PR NEWS' sister publication, PR NEWS Media Hot Sheet, provides this kind of insight in its weekly faxed newsletter. For information on subscribing, call 301/424-3338.
MEDIA RELATIONS HELP AT YOUR FINGERTIPS
