Archive: March 1999

The Communications Department of the California Teachers Association, a not-for-profit organization representing public school teachers, has an immediate opening for an experienced Assistant Manager. Successful candidate will work very closely with the manager of the… Continued

The Council of PR Firms’ first ranking of agency income didn’t deliver any surprises. Burson-Marsteller held onto to its No. 1 status by inching its worldwide revenue above the $258 million mark. Next were WPP-owned… Continued

March 18-21 Partnerships for Networked Consumer Health Information’s Prevention 99 conference. Arlington, Va. http://www.prevention-meeting.org/exhibitor/games.htm. March 27 National Council on Community Behavioral Healthcare’s In the Public Interest conference. Atlanta. 800/863-1702. http://www.nccbh.org. April 14 Healthcare Businesswomen’s Association’s… Continued

Winning Advertising Campaigns The New York American Marketing Association (NYMA) is celebrating 30 years of Effie Award-winning advertising campaigns in a commemorative book released earlier this month. "A Celebration of Effective Advertising: 30 Years of… Continued

Simple but powerful one-word captions accompanied by provocative close-up shots of individuals is the ad approach used by the precision instrument division of Olympus America to convey the life-altering role that microscopes play in our… Continued

Global Pharmaceutical Firms Look to U.S. for Integrated Strategies In a world where empowered consumers are actively seeking information on breakthrough medications to improve their own health, it’s no wonder that global pharmaceutical marketers have… Continued

The promotional buzz Hollywood created for one of its motion pictures last year provided a unique opportunity to jump start media interest in a new medical device for anesthesiologists. The movie, "Desperate Measures," starring Andy… Continued

Consumer Choice is a Fallacy Many healthcare professionals believe consumer-driven healthcare is imminent due to the well-publicized push for increased access and better choice in health plans in the media. But a recent survey conducted… Continued

Consumer demand for complementary alternative treatments is causing health plans to take heed. Hospitals also are beginning to recognize the huge marketing potential of creating new product lines to meet that consumer demand. American spent… Continued

SAN FRANCISCO – If you’re not convinced yet that your healthcare Web site can be a powerful gateway to attracting new patients and establishing a credible leadership position, a recent U.S. Commerce Department study on… Continued