Archive: May 1998

On the Radar Screen: Food Lion Taps Cone For Cause-Related Marketing Food Lion, the North-Carolina grocery company that took on ABC’s "PrimeTime Live" and won $5.5 million, plans to promote its employees’ decade-long support of… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

<A Southern Living 2100 Lakeshore Drive, Birmingham, Ala. 35209-6721 ph: 205/877-6000 Editors at Southern Living, the genteel magazine that’s the South’s polished editorial pearl, aren’t hip on the phone pitch and were a little standoffish.… Continued

AWARD Malcolm Baldrige National Quality Award DEADLINE June 1 (applications are due) Winter 1999 (award ceremony) ENTRY FORM INFO National Insitute of Standards & Technology US Dept. of Commerce Administration Bldg, Room A537 Gaithersburg, MD… Continued

Two months after its FDA approval, Viagra’s media potency still is strong. So far, Pfizer, the company that manufactures Viagra, has fielded 1,000 calls from news organizations worldwide, ranging from scientific/medical journals to the general… Continued

Recent PR account wins General Ambit Marketing Communications (Ft. Lauderdale) has been retained by Community Communications (Alabama) to handle PR for a new book called Broward County.Gateway to the World. Baileys Original Irish Cream Liqueur… Continued

PR PRO/Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong analytical… Continued

Public relations professionals risk falling into several media relations traps because they work under some incorrect assumptions about media behavior and journalists’ goals. Here are six common misconceptions and some solutions to avoid them. Mistake… Continued

Given the University of Maryland’s recent decision to abolish its undergraduate PR sequence, communication pros find themselves debating what constitutes a good PR background. The vote to eliminate several undergraduate communications sequences in favor of… Continued

Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare public relations professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong… Continued