Archive: May 1998

Transforming Doctors Into PR Assets Via Media Training, Creative Pitching: Workshops; Practice Makes Perfect

May 28th, 1998 by

Physician Relations, Part 1 of 2 Given the expanding consumer interest in a wide range of health news, being proactive about pitching creative news stories using physicians is a PR must. According to a survey… Continued

HPRMN Job Tracker

May 28th, 1998 by

Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare public relations professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong… Continued

Replacing Paper with Online Employee Performance Reviews

May 28th, 1998 by

To take the management headache out of the "dreaded pen-and-paper employee review process," two new Web-based software applications are making it easier to develop, improve and evaluate employee performance. Performance Now software, developed by KnowledgePoint… Continued

Enlisting Physician Support In The Absence of CEO Trust

May 28th, 1998 by

To address any or all of the three major challenges facing today’s healthcare organizations – cost efficiencies, improved outcomes and patient satisfaction – executives should enlist the active participation and support of the organization’s physicians.… Continued

Innovative Hysterectomy Alternative Hits Optimistic Nerve

May 28th, 1998 by

Outreach Program Arms Women with Less Invasive Option A unique collaboration that empowers women with information on a viable alternative to hysterectomy, is bolstering the leadership position of the largest woman’s specialty hospital in Texas.… Continued

On The Pulse

May 28th, 1998 by

DTC Ads Miss Consumer Mark Compared to last year, the impact of DTC advertising remains flat, according to a recent survey by CDB Research & Consulting. Despite all of the industry DTC hype, fewer than… Continued

Crisis PR Pointers

May 28th, 1998 by

When disaster strikes and a hospital policy is criticized, PR communicators must be on the frontline ready to salvage the situation. Immediate action should include: Collecting accurate information about the policy in question. Identifying whether… Continued

ER Policy Sounds Industrywide Call For Re-Thinking Off-site Patient Care

May 28th, 1998 by

Industry communicators are re-thinking ER guidelines after a teenage boy died last week just steps away from a Chicago hospital. Hospital policy prevented ER workers from leaving the premises to treat the shooting victim. Chicago-based… Continued

Americans Willing To Pay More For Better Care

May 28th, 1998 by

Congress Is Last Resort WASHINGTON, D.C. – Americans are willing to pay the price for better healthcare -as much as $200 more a year, according to a recent nationwide poll conducted by Luntz Research, a… Continued

Media Insight: Senior Magazine

May 28th, 1998 by

3535 S. Higuera Street, San Luis Obispo, Calif. 93401 Editors at Senior Magazine are extremely approachable as long as you’ve got compelling senior-related health information that will appeal to its mature readers who are proactive… Continued