Archive: May 1998

$4 Billion Strategic Partnership Involves Exclusive Contracting Kaiser Permanente, the nation’s largest non-profit healthcare plan and Bergen Brunswig, a healthcare supply channel management company, entered into a $4 billion, five-year prime vendor contract last week.… Continued

Physician Relations, Part 1 of 2 Given the expanding consumer interest in a wide range of health news, being proactive about pitching creative news stories using physicians is a PR must. According to a survey… Continued

In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight or trip invitation to the Bahamas or digital camera that you sent to 30 select… Continued

For a brand that has evoked warm, homey Americana scenes for more than 100 years, a recent partnership and cause-related campaign of Kraft Foods’ Maxwell House Coffee Company seems a natural. The campaign, "Maxwell House… Continued

June 1: "Deadline for The Malcolm Baldridge National Quality Award Applications," The Malcolm Baldridge National Quality Award, 301/975-2036; http://www.quality.org. June 1: "Cocktails & Conversation," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. June… Continued

Online Pubs Take A Licking But Keep On Ticking It may be time to spruce up your pitches for online publications despite the fact that three out of four business publishers with Web sites are… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

American Banker One State Street Plaza, New York, N.Y. 10004; ph: 212/803-8200 Editors at American Banker ask that PR practitioners study the daily’s masthead before making a pitch. The paper covers the banking industry from… Continued

Premature Press Leads to Embarrassment It was a great idea, just what Figel Inc. was looking for in order to promote their client, Closer Look Creative Inc, a marketing communications and web development firm. Working… Continued

That many high-level executives actually fear the internal and external courts of public opinion opens a window of opportunity for PR practitioners to help their CEO improve his image and, in turn, make communications an… Continued