Archive: May 1998

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Brochureware On The Bayfront: From Static To Striking

May 4th, 1998 by

Health Care Facility Manipulates Home Page To Engage And Direct Users Inward Health care Web sites leave a lot to be desired. Users generally find a collection of digital soundbites that strike a less-than-flattering pose… Continued

Creating Customer Preference Means Distinct Branding Practices

May 4th, 1998 by

Imagine exchanging insider information about your PR and marketing practices with your competitors – not your typical corporate benchmarking approach. But that’s what some forward-thinking communicators are doing in order to distinguish their services and… Continued