Hospital Appoints New ‘Chief Cuddler’ on Mother’s Day To mark the launch of its 1998-99 Maternity Education Program, St. Luke’s Hospital in San Francisco appointed a new "Chief Cuddler" on Mother’s Day. The Cuddlers Program… Continued
Archive: May 1998
Avoid Paying Marketing Consultant Fees Based On Patient Referrals
May 14th, 1998 by PRNEWSAgreements May Violate Anti-Kickback Laws Marketing and billing consultants who work with medical supplies should pay particular attention to a recent advisory opinion issued by the Office of the Inspector General (OIG) of the Department… Continued
Record-Setting Perinatal Procedure Delivers Cutting Edge Image
May 14th, 1998 by PRNEWSThe story about a cutting edge procedure called "delayed interval delivery," which allowed a mother to deliver twin boys 92 days apart, catapulted the Rockford Health System (RHS) into the national spotlight. The January 1997… Continued
On the Pulse: Trends & Surveys In The Healthcare Industry
May 14th, 1998 by PRNEWSWomen Are Naturally Brand Advocates Women are more likely than men to act as brand advocates, reports a new study by The Intuition Group, the market research unit of the WPP Group, a full service… Continued
Media Still Hot On Viagra News Trail
May 14th, 1998 by PRNEWSVNR Reaches More Than 100 Million Nationwide Getting the word out about Pfizer’s Viagra, the alleged wonder drug for impotence, didn’t require the usual media courting. Instead TV stations were as eager to get the… Continued
Defining Loyalty
May 14th, 1998 by PRNEWSTo get the biggest bang for your marketing buck, identify and invest in your most loyal customer groups. To clear up common misperceptions on healthcare loyalty, Sachs Group Director Anna Clark Nowak posed two questions… Continued
Reaching Women, Health Gatekeepers
May 14th, 1998 by PRNEWSPHOENIX – Health plans and providers that acknowledge women as healthcare gatekeepers will reach this increasingly attractive target. Market research continues to bear this out. Women make 70% to 90% of the healthcare decisions, according… Continued
Mark Your Calendar
May 14th, 1998 by PRNEWSJune 1-3: Medical Marketing Association’s National Conference, (Announcing In-Awe Awards). Seattle. 415/764-4807. June 7-9: Alliance for Healthcare Strategy And Marketing’s Building & Enhancing The Customer Relation. Seattle. 312/704-9700. June 7-10: Healthcare Convention & Exhibits Association’s… Continued
M&A Watch An Eye On The Changing Healthcare Climate for the Communicator
May 14th, 1998 by PRNEWSWho: The Department of Veterans Affairs creates the largest VA regional healthcare system in the country, involving the West Los Angeles VA Medical Center and the Southern California System of Clinics. When: April 10 Total… Continued
Celebrities With ‘Real Life’ Experiences Are Worth Investment
May 14th, 1998 by PRNEWSCelebrities work best in healthcare promotions when they have "personal life" experiences, bringing instant credibility to your message. But relying on big Hollywood names without determining the substance of what they bring to campaigns, usually… Continued