Archive: May 1998

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PR: The Good, The Bad and the Ugly

May 25th, 1998 by

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

JobTracker

May 25th, 1998 by

Healthcare Pro/Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare public relations professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with… Continued

News Briefs

May 25th, 1998 by

Industry Happenings Fleishman-Hillard acquired May 15 R. Duffy Wall & Associates, a Washington, D.C.-based lobbying firm. The firm has a staff of 25 and annual billings of $6 million. It will operate as a wholly… Continued

Association Status Report

May 25th, 1998 by

Association For the Big Guys? Firms with net incomes under $1 million won’t be able to join the newly formed trade association, a handful of executives learned at Counselors Academy last week. The PR association… Continued

Staving Off Competition Through Employee Contracts

May 25th, 1998 by

PALM SPRINGS, CALIF. – Departing employees who can lure clients away are a constant threat. Prevention tactics range from legal covenants to simply treating employees better, speakers said at PRSA’s Counselors Academy held here last… Continued

Employees’ Take on Busting the Bank

May 25th, 1998 by

Dow Chemical [DOW] conducted an employee survey shortly after announcing its bankruptcy. During the troubles, executives were available frequently to answer questions and admitted when they didn’t have all the answers. The survey results: 71%… Continued

From Counselors Academy: Firing Clients to Better Your Bottom Line

May 25th, 1998 by

PALM SPRINGS, CALIF. – Firing clients has become more common as PR executives try to reengineer firms, increase profit margins through employee retention and restructure work environments. So, gone are the days when clients call… Continued

Milwaukee Retailer Uses Newsletter to Grow Customer Base

May 18th, 1998 by

Unlike deep-pocketed companies such as Nordstrom [NOBE] or Spiegel [SPGLA], which rely on national promotions and large catalogs to build their brands, Milwaukee-based Zita, a $5-million-plus fashion retailer, had to find cost-effective and personalized communications… Continued

Calendar

May 18th, 1998 by

May 21, "The Summit on Associations and the Media," American Society of Association Executives," National Press Club, D.C., 202/626-2734. May 28, "Crisis Management and Communication," International Association of Business Communicators, Hotel Inter-Continental, Chicago, Ill., 800/776-4222;… Continued

PR: The Good, The Bad and the Ugly

May 18th, 1998 by

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued