Image Patrol this week takes on the federal government. No, I’m not a Republican, or a resident of Montana. But I’m increasingly intrigued by the machinations of our federal government when it comes to communications.… Continued
Archive: May 1998
Cairns & Associates Creates Celebrity Spin For Chesebrough Ponds
May 11th, 1998 by PRNEWSWhen Chesebrough Ponds determined last year to inject new life into the tried-and-true but somewhat dusty Vaseline Petroleum Jelly brand, it chose a celebrity-themed PR campaign with a philanthropic twist. The Cairns & Associates campaign,… Continued
PR: The Good, The Bad and the Ugly
May 11th, 1998 by PRNEWSRead about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued
Calendar
May 11th, 1998 by PRNEWSMay 12-14: "Basics of Promotion Marketing Seminar," Promotion Marketing Association of America, Hyatt Regency, Los Angeles, 212/420-1100; http://www.pmaalink.org. May 12-15: "New Media ’98: Canada’s Leading Multimedia Event," Multimedia Trade Shows Inc. & Karl Eichner &… Continued
Industry Briefs
May 11th, 1998 by PRNEWSOn the Radar Screen Univ. of Md. To Abolish Undergrad PR Studies The University of Maryland College of Journalism has decided to eliminate its undergraduate PR course sequence and a groundswell of concern has erupted… Continued
Media Insight
May 11th, 1998 by PRNEWSOutside Magazine 400 Market St., Santa Fe, N.M. 87501; ph: 505/989-7100 Nature doesn’t need any PR help and apparently most of the editors at Outside magazine don’t need assistance from you pros as well. But… Continued
Organizational Restructuring Begins with Internal PR Programs
May 11th, 1998 by PRNEWSTo an outsider, change communications might appear to be another innocuous name that PR pros have assigned to the arduous task of guiding internal communications programs. But to companies it’s surfaced as part of the… Continued
Shandwick’s Brand Re-engineering Results in Major Executive Changes
May 11th, 1998 by PRNEWSShandwick’s operations in the Americas named three key executive changes last week. The moves appear to be among the spin-off results of ambitious revamping efforts Shandwick (whose parent company is based in London) is pushing… Continued
PR: The Good, The Bad and the Ugly
May 4th, 1998 by PRNEWSRead about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued