Learn how to create measurement dashboards that communicate PR’s business value by attending PR News’ March 23 webinar (1:30 – 3 p.m. ET). At this webinar presented by PR News and sponsored by LexisNexis, you’ll get insight into selecting key performance indicators (KPIs) for your PR programs and into shaping your measurement presentations to provide the information that will inform senior leaders, anticipate many of their questions and guarantee your communications budget.
You’ll learn the steps to dashboard success, including understanding your audience, starting with business goals, taking the “so what” test and identifying what needs to be fixed in your communications programs.

BONUS FOR REGISTRANTS: You'll receive LexisNexis' new white paper "Making Competitive Intelligence Work"

Speakers

What You'll Learn

At this webinar, you'll learn how to use measurement dashboards and data to:

• Show what is happening with your communications programs
• Assess the impact of your communications programs on your brand
• Ensure you are on track with your PR programs and are maintaining your intended focus
• Use data to inform priorities, ensuring efficiencies and maximizing benefits that can truly be driven through communications activities
• Pinpoint the metrics that matter and how to measure them
• Establish clear expectations from senior leaders of your communications programs
• Demonstrate your team's contribution to your business
• Tell your story and manage expectations from senior leaders and clients

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

• Digital PR and Social Media
• Communications
• Community Relations
• Content Creation
• Crisis Management
• Marketing Communications
• Media Relations
• Public Affairs/Issues Management
• Public Relations
• Research and Analytics
• SEO
• Video
• Business Development

Register Now

Registration Fee: $399 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

Questions

View the list of complete requirements and instructions for how to access webinars here.

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