If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?
Archive:
Get the Most Out of LinkedIn’s Data to Boost Your Thought Leadership Campaigns
May 13th, 2024 by Clayton Durant and Dorianne CiccarelliFollowing are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs.
In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators
March 11th, 2024 by Julie SolomonLast year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.
How to Counter a Deepfake Narrative With Crisis Communications
February 26th, 2024 by Gabriel De La RosaIn 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.
PR Roundup: Nikki Haley’s Stunt, Adult TikTok Use, and Misinformation Lessons from the Nutrition Industry
February 22nd, 2024 by Nicole SchumanPR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley’s “big announcement” trick, and how the nutrition industry is dealing with misinformation on social media.
What Communicators Can Learn From Gen Z’s Influencer Playbook
February 1st, 2024 by Jennifer DanielOur author explores what PR professionals can learn from of a pair of Gen Z influencers’ approach to content creation and digital marketing.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
January 8th, 2024 by Clayton Durant and Samantha FussIn 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions
December 21st, 2023 by Jennifer RisiAI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.
9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
December 6th, 2023 by PRNEWSNine key takeaways for PR pros from our Media Relations Virtual Summit.
[VIDEO] PRNEWS and Coyne PR Present: Level Up Your Comms Strategy: Seamless Social
September 26th, 2023 by Nicole SchumanCoyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.