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PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.

When it comes to agencies hiring interns, the question that always comes up is: “To pay or not to pay.” Frankly, that should never be the question.

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team.