What compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.
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McDonald’s Open Mouth, Inserts Clown Foot (Again)
November 22nd, 2013 by Brian KellyMcDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.