Social Media Guidebook

JUST RELEASED: 2019 Edition. Be sure to get your hands on the newest edition of the PR News Social Media Guidebook to get the latest innovations in social media and cutting-edge tactics that will win the attention of audiences most important to your brand. Information sure to be a boon to your social media career.



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Overview | Chapters | Featured Companies | Samples | Buy Now


Overview

Can you imagine living in a world without social media? Without the many platforms so deeply ingrained into our daily lives?

The continued evolution and growth of social media has given us numerous avenues to spread our messages in ways unimaginable in the recent past.

But this requires skills, tactics and an expertise on the many aspects and channels social marketing brings to the table – including:

  • A solid familiarity with various platforms to know if they’re a good fit for your brand
  • Coming up with content strategies that feel natural and authentic to those platforms
  • Harnessing extra help in the form of influencers
  • Leveraging brand ambassadors and user-generated content
  • And being able to analyze how well it all is working and measure the right KPIs

In these pages, our experts—brand managers, agency practitioners, academics and more—will show you how to do just that, and more.

Also, in this 2019 edition of PR News’ Social Media Guidebook, we’ve included articles about new innovations in social media, such as IGTV and programmatic advertising, and provided instruction on social marketing on some lesser-used platforms like Pinterest and Reddit. You’ll also find new articles about creating and advertising on podcasts. Order your copy today.

Chapters

  • Communicators Cool About Social Media in the Hot Seat By PR News Editors
  • Empathy Is the Secret to a Successful Social Media Strategy By Joel Bartlett
  • Memo to Brands: Use Social Media to Spread Your Culture, Not Sell Products By Adam Snyder
  • Seven Steps to Mapping a Customer Journey With Social Media By Franklin Goldberg
  • Why Vertical Storytelling Is the Future of Social Media By Carmen Collins
  • Three Life Hacks for Social Media Teams of One By PR News Editors
  • Creating Content on a Shoestring Budget for Rich Engagement By Andy Kutcher
  • Captionography: How to Write Creative Captions That Kill By Christopher Richards
  • Why Micro-Influencers are Social Media 2.0 and Should Not Be Ignored By Jessica Jensen
  • Do You Put Off Social Media Measurement for a Rainy Day? By PR News Editors
  • Social Media’s Dirty Little Secret and Why You Should Use the Right KPIs By Allen Plummer
  • How to Launch Social in a Regulated Industry By PR News Editors
  • A New Lens on Social Change: Five Steps to Leveraging User Generated Content By Chandler Green
  • Close Chapter

  • Cutting Through the Facebook Clutter: Quick Tips for Crafting a Winning Post By Amelia Collins
  • Four Ways Brands Can Increase ROI on Facebook Campaigns By PR News Editors
  • Advocacy on Facebook: How to Build Momentum for a Cause Amid the Noise By Adam Daley
  • How to Use Custom Audiences and Conversions to Capitalize on Engagement By Dave Klein
  • How Social Marketers Can Stay Sensitive to Customer Trust Issues on Facebook By PR News Editors
  • Facebook, Not Twitter, Is the Customer Service Platform of Choice for Most Brands By PR News Editors
  • How 4 New Facebook Groups Features Will Affect Online Community Management By PR News Editors
  • 6 Tips on How to Manage Your Brand’s Facebook Account During a PR Crisis By Samantha Strong
  • ≠Four Ways to Optimize Your Social Strategy Using Facebook Analytics By PR News Editors
  • Close Chapter

  • Three Ways to Use IGTV for Your Brand Strategy By David Wolpert
  • Instagram Doesn’t Wear a Suit: How to Create Scroll-Stopping Video Ads By Kaity Dunn & Victoria Sabato
  • A Newscast for the 21st Century: Turning Your Instagram Followers Into Stars By Kristofer Karol
  • Beyond Likes, Shares and Comments: 6 Metrics to Gauge Video Effectiveness By Melony Shemberger
  • Five Ways Brands Can Strengthen Visual Identity on Instagram By PR News Editors
  • Instagram Following Strategy: The Great Debate By Melody Maleitzke
  • Picture This: How to Visualize Your Brand’s Stories With Instagram and Why You Should By PR News Editors
  • 58 Percent of Micro-Influencers Say Instagram Is the Most Requested Channel From Brands By PR News Editors
  • Close Chapter

  • Advice From Twitter on How to Win the Social Media Moment By PR News Editors1
  • 5 Steps to a Successful #Retweet to Win Giveaway, From Beginning to End By the SSPR Social Media Team
  • How to Prove the Value of Twitter for the Enterprise to Leaders and Clients By Emily Carey
  • Using Twitter Ambassadors to Humanize a Complex Product and Establish Credibility By Nation Hahn
  • How to Plan and Host an Engaging Twitter Chat to Build Your Online Community By Jessica L. Thompson
  • Haters on Twitter: When to Stay Silent By PR News Editors
  • Close Chapter

  • Advice From Twitter on How to Win the Social Media Moment By PR News Editors1
  • 5 Steps to a Successful #Retweet to Win Giveaway, From Beginning to End By the SSPR Social Media Team
  • How to Prove the Value of Twitter for the Enterprise to Leaders and Clients By Emily Carey
  • Using Twitter Ambassadors to Humanize a Complex Product and Establish Credibility By Nation Hahn
  • How to Plan and Host an Engaging Twitter Chat to Build Your Online Community By Jessica L. Thompson
  • Haters on Twitter: When to Stay Silent By PR News Editors
  • Close Chapter

  • Reaching for the Stars: Successful Influencer Engagement on YouTube By Amelia Burke-Garcia & Dasha Afanaseva
  • YouTube Video Marketing Guide: How to Make YouTube Videos Work for Your PR By Cheryl Joy
  • How to Approach YouTube Influencer Partnerships to Co-Create Content By Jennifer Reilly
  • Pros on YouTube: Tips for Measuring Your Organization’s YouTube Efforts By PR News Editors
  • On YouTube, Be Bold with Your Brand Personality By PR News Editors
  • Storytelling with Emotion: Making a YouTube Video a Viral Sensation By Brandon Borgna
  • Close Chapter

  • How to Livestream Like a Pro on Facebook: A Tech Guide to Getting Started By Stephen C. Baldwin
  • Twitch: Tapping the Newest Innovation in Live Streaming to Reach New Audiences By Eric Hollreiser
  • Streaming an Event? How to Supplement Before, During and After By Regina Pappalardo and Julio A. Rodriguez-Rentas
  • The Cold-Scroll Reality of Facebook Live By PR News Editors
  • How Steinway & Sons Tuned Into Its Audience With Facebook Live By Anthony Gilroy
  • How a Hospital Communicator Uses Live Streaming for Brand Awareness By PR News Editors
  • 10 Tips to Get the Most Mileage With Social Video By PR News Editors
  • Close Chapter

  • 7 Tips to Efficiently Build a Blog That Builds Your Brand and Earns Readers By Jackie Allder
  • Finding the Voice Within: Developing Your Company Blog Brand Voice By Tim Johnson
  • You’re Sitting on a Blog Post Goldmine—You Just Don’t Know it Yet By Casie Shimansky
  • Creating Winning Content and Audience Engagement via User-Generated Blogging By Nancy A. Wiencek
  • Tips and Tricks for Newbie Podcasters From Podcasting Pros By PR News Editors
  • Why Advertising with Podcasts is Worth the Investment By Michelle Rosinski
  • Close Chapter

  • How to Create Thought Leadership Using Long-Form Posts on LinkedIn By Josh Delung
  • 3 Ways Brands Can Use LinkedIn’s Audience Network By PR News Editors
  • 5 Tips for Making Your Social Marketing Stick on Pinterest By PR News Editors
  • Why Reddit Should Be a Part of Your Social Listening Arsenal By PR News Editors
  • 4 Ways Facebook’s Latest VR Release Affects Social Marketers By PR News Editors
  • How Facebook’s Bloomsbury AI Acquisition Will Affect Social Marketers By PR News Editors
  • Close Chapter

  • Using Facebook Custom Ad Targeting to Generate Revenue in E-Commerce By Krista Murray
  • Amidst New Accusations of Gender Bias, Facebook Ads are Once Again the Culprit By PR News Editors
  • A Platform-Specific Cheat Sheet for Cost-Effective Paid Social By PR News Editors
  • 3 Things to Consider before Going Programmatic on Social By PR News Editors
  • Close Chapter

Featured Companies

This guidebook features case studies and contributions from companies like:

Social Media Guidebook Featured Company
Social Media Guidebook Featured Company
Social Media Guidebook Featured Company
Social Media Guidebook Featured Company
Social Media Guidebook Featured Company
Social Media Guidebook Featured Company

Samples

Here’s a sample of some of the exclusive content in this guidebook:

Social Media Guidebook Sample Article

An excerpt from Cutting Through the Facebook Clutter: Quick Tips for Crafting a Winning Post By Amelia Collins

Social Media Guidebook Sample Article

An excerpt from How to Livestream Like a Pro on Facebook: A Tech Guide to Getting Started By Stephen C. Baldwin

Social Media Guidebook Sample Article

An excerpt from Using Facebook Custom Ad Targeting to Generate Revenue in E-Commerce By Krista Murray

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