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The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.
While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.
At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view.
The promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices.
Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data.
In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.
Big business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage Partners, 91% of executives said their organizations have Big Data initiatives planned or in progress.
September 22 marks the official start of the fall season. Here's a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.
Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued
With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.
