“Finding the right influencer is like dating,” says John Walls, director, brand PR, luxury & lifestyle brands, Hilton Worldwide, who’s newly married. Agrees APCO Worldwide managing director Lisa Osborne Ross, “[Beginning a relationship with an influencer] is like starting any relationship…etiquette is etiquette…[and the relationship] really clicks when each side has something to offer…I’ve been married for 28 years…I’m very clear what my husband offers and what I offer,” Osborne Ross says in deadpan gest.
Taco Bell is often held up as a brand that knows what it's doing on social media. Before you follow Taco Bell on Snapchat and steal its ideas, take a look inward. Are burritos and…
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December 8, 2016 Speaker Presentations To view each speaker's presentation click on their name. If the name is not hyperlinked, the speaker did not have a presentation. Help a Reporter: Use Visual Content in Your…
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Spectrum is an independent public relations agency specializing in health and science that was recently named the Holmes Report 2016 Healthcare Agency of the Year. Spectrum founder John Seng believed an independent PR agency focused…
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Chelsea Curley is, simply put, a young superstar. She is new to public relations, but brings life experience that you don't always see from even the most experienced publicists. Curley is a true self-starter. She…
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Since Jessica Sacco was recruited away from journalism, where she served as a daily newspaper reporter for four years, she has steadily climbed the ranks at John Guilfoil PR (JGPR). She has learned advanced aspects…
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Winner: Janice Kapner, Senior Vice President, Corporate Communications, T-Mobile When it comes to brand communications in wireless—one of the nation’s most competitive industries—Janice Kapner is an unparalleled leader and innovator. Since arriving at T-Mobile in…
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Winner: John Guilfoil, Principal, John Guilfoil Public Relations John Guilfoil has worked on notable campaigns that have effectively led clients through crisis situations and proven his ability as an effective crisis communicator. When the sexual…
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Winner: Philip Nardone, CEO & Founder, PAN Communications Philip Nardone is a three-year member of the Newhouse Advisory Board at Syracuse University, and pioneered a professional development program with the establishment of the PAN Portal.…
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Winner: John Guilfoil, Principal, John Guilfoil Public Relations JGPR’s clients are on the clock 24 hours a day, seven days a week, 365 days a year. Because of this, John Guilfoil is often on-site with…
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