In the United States there are more than 1,700 fatalities and 840,000 injuries annually due to vehicle crashes on public highways, according to the National Highway Traffic Safety Commission. Those are just the kinds of numbers that American Traffic Solutions, a manufacturer of technology and programs for road safety camera and electronic toll enforcement systems, would like to bring down through the implementation of its various products.
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PR Pros Should Focus on ‘Content’ When Defining ‘Content Marketing’
August 12th, 2013 by PRNEWS
Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.
The vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.
Executive Summary: Next Practices PR Conference August 6, 2013, Westin San Francisco 8 Essential Skills Communicators Will Need to Thrive in 2014 and Beyond Speakers: Greg Swan, SVP of digital & interactive Weber Shandwick; and Darrel… Continued
How to Get Your Press Release Quotes Used by the Media
August 8th, 2013 by Steve Goldstein
A great quotation can be the perfect bait for a journalist and, as New York University's Don Bates says, "because they’re someone’s 'own' words, editors will almost never edit them except to correct a grammatical error."
The Power of PowerPoint as a PR Tool
August 6th, 2013 by Lucia Davis
Did you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide?
Media Changes Force Agencies To Rethink Their Client Relationships
August 5th, 2013 by PRNEWS
Eric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the
Implementing a corporate social responsibility program requires more than just building a favorable brand image. It’s also about building a community by helping others. That was Toshiba America Business
A 5-Step PR Measurement Methodology Checklist
August 2nd, 2013 by Steve Goldstein
Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time.
SPEAKER PRESENTATIONS7 Essential Skills Communicators Will Need to Thrive in 2014 and Beyond Greg Swan, SVP of digital & interactive, Weber Shandwick Darrel Ng, public relations director, Anthem Blue CrossMedia Relations Next Practices Julie Inouye,… Continued