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Happy Monday, folks. I’m Kaylee Hultgren, Content Director at PRNEWS. Welcome to Single Shot. Getting your pitches heard by today’s time-strapped journalists—more than half of whom receive anywhere from 50 to 500 pitches on a…
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ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.
This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
How Brands Win: Influencers Are Out. Advocates Are In. Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community. READ FULL STORY Mastercard Chief Marketing and…
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This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center's North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get…
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There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.
Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.
Demonstrating PR Impact Through Earned Media Metrics As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state…
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As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.
