To: PR NEWS Reader
From: The PR NEWS Staff
Re: Aug. 13 Measurement Webinar
Dear Reader,
We hope you'll set aside time on Aug. 13 to attend a PR NEWS Webinar designed to improve your measurement strategies and help you execute measurable, high-impact campaigns.
With the public's trust in corporations waning and the economy in a down-swing, our Webinar, "Measuring the Impact of PR on Your Company's Bottom Line & Reputation," is your
opportunity to develop new and effective ways of ensuring that your organization weathers the current storms and comes out ahead.
How do we know this 90-minute investment of your time will be worth your while? We've held very successful measurement Webinars in the past, and the topic of measurement is one
of our most popular coverage areas among PR NEWS readers like you.
The other good news is that this Aug. 13 Webinar allows you to invite the entire team at your site for one low price, and you don't have to leave your office to attend. Plus,
you'll get to ask our speakers as many questions as you'd like as you listen to and watch the presentation from your desktop. So make sure you set aside Aug. 13 from 1:30 to 3
p.m. (EST) for this event.
We've lined up a distinguished panel of speakers to address this timely topic, including Ed Moed, co-founder and managing partner of PepperCom; Dan Tarman, managing director of
Burson-Marsteller's corporate/financial practice; and Mark Weiner, CEO of Delahaye Medialink.
At this Aug. 13 Webinar, you'll learn:
- New, cost-effective measurement tactics and technologies
- How to develop, maintain - or revamp - a measurement program
- Sure-fire ways to measure company performance and reputation during and after a crisis
- The effects of current corporate scandals on PR measurement
- Strategies to prove PR's worth to senior management
- How to apply various metrics to crisis preparedness
- To measure the impact of a crisis on any stakeholder group
- How to separate public relations activities from other marketing factors affecting ROI
- To accurately tie media relations success stories to company growth
- Ways to link coverage to sales, stock price and overall reputation
- Putting the program in motion with in-house staff, PR agencies and third-party providers
We hope you'll attend and reap the benefits of a sound measurement plan.
Register today at http://www.PRandMarketing.com/Webinar, or call 800/775-7654.
Sincerely,
Diane Schwartz
Publisher, PR NEWS