Media Relations

How to Make A Branded Podcast That People Actually Listen To

August 22nd, 2019 by

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts. Author David Yaffe-Bellany focused on McDonald’s Gizmodo-produced “The Sauce,” a three-part “investigative” podcast that “examined the ‘mystery’ of how McDonald’s underestimated demand for a popular dipping sauce, enraging thousands of its customers,” he wrote. “The twist? The hard-boiled investigator scrutinizing that sauce… Continued

Why Does a Woman CEO Need to Be a News Story?

June 13th, 2019 by

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business or sports—it’s also about how the media portrays women in their roles. Of course, companies should promote news as it… Continued

The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR

June 6th, 2019 by

This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate New York in August, featuring 60+ acts on three stages that includes newer artists and legacy Woodstock veterans. Under the… Continued

Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)

December 3rd, 2018 by

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length, and underlying it was a decades-old trope about what PR really is. Will it be called PR 10 years from… Continued

Here’s Where Communicators are Hoping to Invest More Resources

October 24th, 2018 by

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued

The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy

July 23rd, 2018 by

“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued

The Big Rethink for Communicators Ready for Real Change

June 11th, 2018 by

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued

Will You Be Ready When the President’s Words Move Your Market?

May 24th, 2018 by

Communicators are more aware than most that words matter. Words can move markets. There are few better examples of this than several small statements made May 23. President Trump said the U.S. automobile industry’s health is a national security concern: “Core industries such as automobiles and automotive parts are critical to our strength as a nation,”… Continued

Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches

March 28th, 2018 by

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

February 26th, 2018 by

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. It’s on you to get your head around these trends and make something of them. Two influential communicators shared their… Continued