Did you actually think that we PR NEWS editors could resist the temptation to comment on the selection of holiday goodies that graced our very own mailboxes? Our verdicts:
Tres classy: Floral notecards from Elegant Bride and unisex gift-wrap assortment from Real Simple. Nice, useful and dead-on in the branding category.
Most predictable: "2001: An Agency Odyssey" card from Spring O'Brien. (And why is it a selling point to imply that each of your staffers is on a different planet?)
Best use of budget: Hunter PR, which made a donation on our behalf to Project Domicile, a program that assists homeless families in finding permanent housing. Sniff.
Most creative: "It's a Wonderful Job" promo from Slack Barshinger & Partners, replete with retro b&w photography. The card offers a glimpse of what life would be like for the agency in
the absence of its clients. (Caption adjacent to photo of a Sputnik-aged goofball in space suit with fazer gun reads: "Without legitimate work to keep them busy, our Web developers would foolishly use
their free time to plot the destructive 'El Dorko' virus.")