TOUGH LOVE
Measurement Mania
"The PR industry's current obsession with measurement is
indicative of a systemic lack of creativity and innovation. Great
ideas produce outstanding results -- period. If they had a great
idea, agencies and clients wouldn't be so freaked out about
measurement. The fact is a lot of PR executives stopped thinking
creatively a long time and are now focused on justifying mediocre
ideas with complex measurement."
-- Doug Dome, president of Dome HK and U.S. creative
director of Hill & Knowlton, at a recent conference in
New York focusing on strategic and financial best practices for PR.
agency management.