As recruiting quality PR professionals becomes more challenging, departments and executives might do well to begin noticing the birthdays of higher-level PR managers in other companies and agencies. Take Cohn & Wolfe founder and former chairman Bob Cohn. When he turned 64, he was contractually limited to doing 25% of the work he did before hitting retirement age. "At 25% less the pay," Cohn adds. After a year he wanted to go back to working full time with his eponymous agency, but the New York office declined his offer to return.
Capitalizing on the opportunity to snag a seasoned PR professional, the Atlanta-based marketing firm 360 hired Cohn. His new charge? Securing new clients. Makes you wonder if perhaps Cohn & Wolfe (the agency) is feeling a little nervous. (404/261-2360)