Please take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR's StrategyOne market research division. Your responses will be held in the strictest confidence.
Results will be announced at the PR NEWS Strategic Online Communications Seminar, December 4-5 in Washington, DC.
As a thank you for filling out this survey, we'll give you $25 off your registration to the December 4-5 Strategic Online Communications Seminar. (Mention code "SVY" when you register
online at http://www.PRandMarketing.com or by phone at 888/707-5814.) Please respond by November 15. Fax this form to 301/340-1451 or email Jenny
Sullivan at [email protected].
1. What methods does your company/department use to implement online PR? Please indicate all those that apply by placing an "X" in the brackets below:
[ ] Email
[ ] Company Web page
[ ] Virtual meetings/conferences
[ ] Online syndicates
[ ] Online research
[ ] Crisis extranets (dark sites)
[ ] Corporate intranet
[ ] Other (specify)
2. Rank which constituencies are most important to your organization's online PR efforts (1= most important). Indicate your response in the brackets below:
[ ] Clients (for agencies only)
[ ] Customers or members
[ ] Employees
[ ] Investors
[ ] Media
[ ] Strategic partners
[ ] Academia
[ ] Other (specify) ___________
3. What percentage of your budget is allocated to online PR? Indicate your response in the brackets below:
[ ] None
[ ] Less than 25%
[ ] 26-40%
[ ] About 50%
[ ] About 75%
[ ] 100%
[ ] Don't know
4. How much of your department's or agency's time is devoted to online communications - specifically online PR initiatives? Indicate your response in the brackets below:
[ ] None
[ ] Less than 25%
[ ] 26-40%
[ ] About 50%
[ ] About 75%
[ ] 100%
[ ] Don't know
5. How much of your department's or agency's time do you think WILL BE dedicated to online PR initiatives five years from now? Indicate your response in the brackets below:
[ ] None
[ ] Less than 25%
[ ] 26-40%
[ ] About 50%
[ ] About 75%
[ ] 100%
[ ] Don't know
6. How often do you monitor or visit the following (daily; a few times per week; a few times per month; or rarely, if ever)? Indicate your response in the brackets below:
[ ] Chat rooms
[ ] Competitors' Web sites
[ ] Industry Web sites
[ ] Legislative sites
[ ] Newsgroups
7. Does your company/agency have specific online crisis models in place (e.g., a dark site, pre-developed multimedia presentation, clips, etc.?)
[ ] Yes (please indicate any practice areas for which these models have been
developed with an "X"):
[ ] Healthcare/science
[ ] Technology/telecom
[ ] Investor relations
[ ] Public affairs
[ ] Consumer affairs
[ ] B-to-B
[ ] Reputation management
[ ] Sports/entertainment
[ ] Other (specify)
[ ] No
[ ] Don't Know
Please respond by November 15. You may fax this form to 301/340-1451 or email Jenny Sullivan at [email protected]. Thanks in
advance!