Denver Firm Adds Cyber Research
Schenkein/Sherman Public Relations, Denver, on July 24 formed a cyber
research division in partnership with Cyber Dialogue, New York, a
sister company of market and opinion research firm, Yankelovich
Partners, Norwalk, Conn. Internet-based research services of the new
division will include online focus groups, e-mail polls and consumer
panels for research programs such as advertising concept testing,
quantitative research and measurement of consumer attitudes and
behaviors.
Abby Segall, formerly executive director of the Children's Museum of
Denver, joined S/S to head the new division. Segall will continue to
operate her own research company, Alby Segall and Associates.
(Schenkein, 303/292-6655; Yankelovich, 203/846-0100)
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