Media Insight

Men are from Mars, Women are from Venus

NGB Radio
Personal Growth Productions
P.O. Box 50075
Phoenix, AZ 85076

After hundreds of seminars and years of popularity, renowned relationship guru John Gray's self-help bestseller, Men are from Mars, Women are from Venus, turns into a syndicated talk show. Hosted by Michael Najarian, the show will espouse the lessons of the book, which focuses on how men and women are different and how they can work together to create and maintain happy relationships.

Najarian and Gray conceived the show as a means of teaching the book's lessons. Radio also presents an ideal extension of the book-based national seminars held by the Mars and Venus Institute. Najarian, a primary stand-in lecturer for Gray, already boasts experience fielding audience questions and relationship gripes. "The biggest relationship problem is that we all think we're alone," Najarian says, espousing the book's philosophy that most relationship issues are universal.

The show, which will reach major metropolitan areas including Washington, D.C., St. Louis and Phoenix, will reflect the philosophy of the book. It will run 9 a.m. to noon PST weekdays and will launch Jan. 17. NBG Radio hopes to have the show airing on at least 100 stations by summer.

Pitch stories about relationships, personalities, books and research to Najarian by email to [email protected], or by fax to 480/496-0763. Mail is also acceptable, to the address listed at the top of this page.

Najarian is looking to feature special guests, prominent research, and relationship theories that parallel the content of Men are from Mars, Women are from Venus.

Not surprisingly, your best bet is to read the book (or reread it) to get a grasp of its philosophy. This is a surefire way to determine whether your client or product is suitable for the show.

Najarian is a friendly family man who's eager to offer advice on what makes romantic and other relationships work. He also likes to discuss the dynamics of male-female relationships, and is receptive to suggestions regarding the show's content.

"I'm academic by nature. News, the new and exciting, I'll be bringing to the show," he says. "We're looking for [suggestions] that work."

Najarian anticipates a core audience of women ages 35-45. He says he hopes men will be receptive to the show too, although by nature, women are more attracted to self-help methods.

Much of the show's daily content will revolve around call-in questions from singles on how to find a good mate, and from married folks on how to maintain a relationship once it's established.