Seven Things You Will Learn In This Week's Issue Of PR News
1. Open-source programming platforms offer low-cost, high-return options for developing a Web site.
2. 42% of surveyed marketing execs indicated dissatisfaction with marketing ROI definitions.
3. CSR reports help keep employees around the globe informed on corporate initiatives.
4. There are three types of victims: people, animals and living systems.
5. Creating a map of online influencers makes measurement efforts more comprehensive.
6. 55% of survey respondents said their marketing ROI goals were closely aligned with their company's overall corporate goals.
7. Third-party certifications help validate efforts to build sustainable brands.