[Editor’s Note: What is PR’s financial future? In late June, we asked Rick Gould, managing partner of Gould + Partners, for his views on M&As and weathering the economic morass of the pandemic.]
PRNEWS: Rick, what do your phone calls sound like these days? What challenges are PR firms asking you about?
Rick Gould: The number-one concern is fear of a second wave of the pandemic. Most consider the uptick in several states as part of the first wave. The uncertainty about a second wave makes many C-suite executives cautious with major investments such as acquisitions, executive compensation increases, hiring and new offices.
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