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Harvard has a communications crisis and a possible faculty revolt on its hands. On Sunday, faculty members at Harvard lashed out at the administration for secretly searching the e-mail accounts of 16 resident deans. The… Continued

Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad.

Knowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.

It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts.

A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices.

Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.

With the U.S. unemployment rate hitting 7.7%, the lowest mark since 2008, there’s never been a better time for PR pros to find jobs.

PR News Editor Scott Van Camp caught up with Krisleigh Hoermann, social media strategist at the American Heart Association, at the Feb. 27 Digital PR Summit in San Francisco, to discuss the AHA’s Facebook strategies.

Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.

Should PR companies stop using the term “PR” to describe their services?