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Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion.

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it or the recipient isn’t paying attention). Pitch…

Communications execs have a few months to check out the prototype to see if they can recalibrate their pitches for the new site.

Sure, most CEOs don’t spend their office hours in prayer. But the election of the new pope offers some lessons for PR pros on how to help the new boss get settled.

Now that New York’s soda ban has been halted, communicators on both sides of the issue brace for round two.

Last week, my colleague Bill Miltenberg took an insightful look at what Facebook’s redesigned news feed might mean for PR pros. Going forward, news feeds will feature larger image sizes. That’s great for a visual… Continued

Winner: Weber Shandwick – American Airlines Reduces its Carbon Footprint American Airlines teamed up with PR agency Weber Shandwick to spark communications plans around various fuel-saving campaigns designed to reduce American’s carbon footprint. A major destination… Continued

Winner: The Nature Conservancy – Broadcast Bench: Making Nature Relevant to TV Reporters A team of five works with an average of 200 international and national media reporters. The Nature Conservancy received a great deal… Continued

Winner: American Society of Anesthesiologists – All the News from ASA As Soon As Possible The American Society of Anesthesiologists sought simplicity in its member communications. Most of all, it wanted to cut down on… Continued

Winner: UN Foundation Public Affairs Team, United Nations Foundation The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a… Continued