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Andrew Backover, VP of communications, American Airlines, discusses what it takes to be a successful PR professional in the always-on age of social media.

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.

The GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report  detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba…

With fewer and fewer traditional reporters to pitch, PR pros need to ramp up their ability to build relationship with bloggers and other denizens of the digital age.

A concerted internal communications effort might be in order after CEO Tim Cook fell 18 places on Glassdoor’s annual “Highest Rated CEO” list.

Public relations professionals are not used to failing. It’s no wonder, given that anything less than success could result in loss of reputation and/or bottom-line revenue. Occasionally, there is a fail

A growing segment of the PR industry is losing touch with basic, effective principles that have driven news generation, program positioning and human interaction for decades.

With the rise of social media comes an increase in budget for social spending. Brand communicators predict an average uptick of 40% in social spend for 2013, according to the recently released Technorati Media

▶ Twitter is Not the Voice of The People: In its rise to socialmedia dominance, Twitter is scanned by media reps and brands alike to find out “what they’re saying” out in the Twitterverse. But

Is the term “public relations” outdated and irrelevant? PR News readers recently voted on some alternative terms.