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While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.

Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.

Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued

The death of your brand: have you ever thought about it? Have you considered the implications of its demise, for better or worse? What might be lost in the marketplace of ideas, products or services if your brand no longer existed? Excuse my pessimism,…

For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.

Many B2B organizations that have embarked on the path toward sustainability are looking toward their employees to foster a culture of environmental and social responsibility. Employees play a critical role

The Sandy Hook massacre late last year put the spotlight on a major issue: mental health. Although countless studies indicate that psychotherapy helps people living with depression and anxiety, drug therapy in

Seven Things You Will Learn in This Week’s Issue of 1. JCPenney may need to craft a “behaviorial message,” to stop the bleeding following Ron Johnson’s firing. (p. 1) 2. Nearly 20% of employees