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We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.

Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.

The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”

Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.

Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka. And… Continued

Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand’s social media presence across so many social platforms.

Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.