Uncategorized

Brevity is the soul of wit, don’t you know. Try and infuse a little humor into the memo and, don’t get bogged down with statistics from the spreadsheet.

Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT ‪@SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…

The PR News video of the week is “This Is Water,” an homage to the late author David Foster Wallace and his 2005 Kenyon College commencement speech.

When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).

Coca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.

Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.

PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.

Nearly three dozen people weigh in on the question, What’s the best career advice you were given?

How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.