Last week we looked at influencer categories Fashion (-10%) and Automotive (-4%) that were off in August vs. July in terms of consumer engagement or actions, according to data supplied to us by Shareablee. This week’s categories, Food (3.6%) and Finance (6.7%), were far healthier. Food generated 56 million consumer actions in August and more than 7 million content shares across Facebook, Twitter and Instagram, says Shareablee’s Ron Lee. Interestingly the 4 million consumer actions of Food leader Jamie Oliver, the British chef, were down nearly 5% vs. July, although shares rose 28%. Shareability is defined as the sum of shares and retweets. Smart School House, the blog of homemaker Kelly Dixon, gained 1.5 million audience members, an 11% increase, Lee says. Finance’s Clark Howard’s 145,000 shares are impressive.
